Unlocking the creative potential of Wolf & Badger's marketplace
A global fashion marketplace leaning on catalogue ads alone. We diversified the creative, found new audiences, and proved what spend was truly incremental.
The challenge
A globally recognised fashion marketplace with multi-million-pound revenue, Wolf & Badger used Meta as its highest-spending marketing channel. Before Elements, the company had focused almost exclusively on dynamic product ads and catalogue creative, with no strategic approach beyond sale and product-category static ads. Much of the retailer's creative potential, and that of its individual brands, was being left untapped.
Third-party measurement also showed that in-platform ROAS numbers weren't reflecting reality once incrementality was taken into account. Wolf & Badger needed to break away from its legacy paid structures and bottom-of-funnel ads, leading with elevated, eye-catching creative.
What we did
- Fully diversified the creative in the account, with a focus on UGC fashion creators and elevated motion ads, steering away from DPA-only.
- Identified the personas Wolf & Badger caters to across its UK and US markets and built creative strategies around them, alongside core seasonal moments.
- Identified and targeted lesser-known audiences such as mother of the bride and graduation, driving incremental revenue from these higher-spending customers.
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"We scaled spend hard without watching our margins slip, profit stayed front of mind the whole way."
— Wolf & Badger
The result
- Created 100+ elevated ads for the account, spanning static, motion and UGC.
- Worked with 20+ fashion UGC creators to profile over 50 of Wolf & Badger's individual brands in real-life content.
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Let's find your elements
Tell us where you are on your growth journey. We'll work out exactly what's holding you back and how we'd tackle it, meeting you wherever you are between zero and ten.